The Brief

To create a brand identity that establishes SMR — a three-day series of headline shows held at the Lamex Stadium in Stevenage, Hertfordshire, over the late May bank holiday weekend — as Hertfordshire’s most exciting and eagerly anticipated summer event.

Our Solution

We developed a distinctive set of flexible logo designs, comprehensive brand development and guidelines, and a fully responsive website featuring a bespoke Content Management System (CMS). The website design enables effortless updates, with each webpage customisable within a pre-designed framework that strikes the perfect balance between flexibility and brand consistency. This allows the SMR team to adapt content with ease while maintaining a cohesive identity.

Our Role

Logo creation, brand development, website design and development, roll-out across all media platforms, and ongoing design support.

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